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The UK’s private sector has been assessed as running at
only 60% of its optimum workforce capacity, with poor operational
management accounting for most of the shortfall. [International
Labour Productivity Study, Proudfoot, Oct 2003] The reported, root
causes appear to be insufficient planning and control and inadequate
supervision. These deficiencies outweigh low staff morale, skill
shortages and ineffective communication as the causes of low
productivity.
The solutions put forward to raise workforce productivity typically
involve expensive capital investment. But the typical workforce’s
accessible, untapped productivity reserve is between 15% (according to
our sources below) and 40% (according to Proudfoot). The quickest and
most obvious way to raise output per person is to improve operational
management.
Regulations such as the Working Time Directive and the recent
Employment Act may give the impression that HR policies reduce
management discretion and operational flexibility. Good HR policies are
the reverse of this. Human resourcing strategies can provide structured,
flexible working contracts that match resources to demand, virtually
eliminate overtime and the long hours culture, enhance work-life balance
and reduce turnover and absenteeism.
This paper contains two distinct case studies that show how this can
be done.
The first case study describes how accounting services were
transformed in both efficiency and quality in the BBC. We are
grateful to Keith Cannon, General Manager of Media Accounting
Services, and Richard Jeffery, a Partner in the Organisation
Consulting Partnership, for the story of how this was
achieved.
The second case study looks at the introduction of flexible
working at Arla Foods (recently given MMC permission to take-over
Express Dairies). Richard Felton, HR Manager at Arla Foods
(previously their Operations Manager) and Ken Beaumont, Principal
Consultant, Smart Human Logistics plc’s Consulting Division,
provided fascinating insights into the changes of working time
culture that brought remarkable benefits to both employees and the
business.
Both cases reveal that very impressive improvements in productivity,
profitability, and customer and employee satisfaction can be released
through better operational management at very little cost. They also
reveal the benefits of focusing HR Strategy directly on operational
business requirements.
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